"Less doesn't mean basic" A look into ATG's design refresh for our digital world. -Erick Leon Creative Director
ATG industrial automation was looking to update their image without totally reinventing themselves. They needed a more reputable website due to its outdated lack of responsive design.
Modernize all high traffic digital touch points with potential customers. This meant making all their assets and digital points of contact web friendly and easier to update.
We created a fresh take on their old logo with a new company wide font and a more vibrant, bold blue. We implemented their new look and feel to their website and provided S.E.O and the means to track analytics and improve website performance.
ATG has two very important assets. Their line-card which is usually printed and their website, usually the first point of contact with new clients. We created a logo which could easily be printed without hassle and still hold well online due to its flat design aesthetic. Removing the shadows and depth of their old logo proved to make the new logo feel more modern and fresh.
Their old website was created back in 2016 and was hard coded so updating the site was impossible unless you knew code. This also led to no responsive behavior from the site. The way it looks on desktop is the way it looks on mobile making a visitor have to zoom in a lot to see details.
We gave ATG a new site that is able to adapt to whatever screen it's displayed on. We also removed all the shading and gradients of the original design for a more flat look to align with the modern look of their new logo. We were also able to provide great analytic tracking tools and the capability to freely edit the site without a coder.
The last task was to update their line-card which is seen by every potential client. We gave them a design that fits in with their flat aesthetic and can easily be printed without having complicated shading and using tons of ink. We also provided an alternative logo that could be put on shirts or merch.
Let's take 30 minutes to discuss your lead nurturing process, website and any complementary branding assets. At the end of the call you can expect to understand what steps you need to take in order to improve your customer experience.
A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.
1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.
1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.
We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.
Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.