"Less doesn't mean basic" A look into ATG's design refresh for our digital world. -Erick Leon Creative Director

The Goal.

ATG industrial automation was looking to update their image without totally reinventing themselves. They needed a more reputable website due to its outdated lack of responsive design.

Our solution.

Modernize all high traffic digital touch points with potential customers. This meant making all their assets and digital points of contact web friendly and easier to update.

The result.

We created a fresh take on their old logo with a new company wide font and a more vibrant, bold blue. We implemented their new look and feel to their website and provided S.E.O and the means to track analytics and improve website performance.

Old vs. New logo

ATG has two very important assets. Their line-card which is usually printed and their website, usually the first point of contact with new clients. We created a logo which could easily be printed without hassle and still hold well online due to its flat design aesthetic. Removing the shadows and depth of their old logo proved to make the new logo feel more modern and fresh.

Old website

Their old website was created back in 2016 and was hard coded so updating the site was impossible unless you knew code. This also led to no responsive behavior from the site. The way it looks on desktop is the way it looks on mobile making a visitor have to zoom in a lot to see details.

New website

We gave ATG a new site that is able to adapt to whatever screen it's displayed on. We also removed all the shading and gradients of the original design for a more flat look to align with the modern look of their new logo. We were also able to provide great analytic tracking tools and the capability to freely edit the site without a coder.

Ann Arbor Web Design ATG Mockup
Melissa | President | ATG

"Most importantly, we have seen an increase in activity for our organization which has resulted in increased business!"

"Erick at Evolv is absolutely the best to work with. He is the consummate professional!! He cares greatly about his clients and that is evident throughout the entirety of the project.

I hired Erick a few years ago to help us build our logo and brand which was outdated. He quickly took my ideas and turned them into reality with a logo that was exciting, and encompassed our brand! Shortly thereafter, I realized that we needed an overhaul of our website. My website was outdated, hard-coded and did not match our brand. I had no clue about the technologies, how to execute, or what I even needed.

Erick was so patient as he walked me through the steps required and explained the technology along the way. We had both in person and online meetings throughout the project which was also tremendously helpful to the process. There was a lot of research required on Erick's part to help encompass our brand through the website. Most often, he worked at a break neck speed to accomplish the next round of goals. He almost always worked faster then I could respond and any delays on my project were because I just could not keep up with how fast Erick was working!! Erick is very organized and goal oriented. It helped me to stay organized and made for a seamless project.

We are ecstatic about the results of the website. Not only does the website better represent our company, it now embodies the brand that we are have been working to create. Most importantly, we have seen an increase in activity for our organization which has resulted in increased business!!

Since our project closed, Erick has followed up with multiple in person meetings to make sure we are meeting the goals and expectations that we set for the project. He would review our analytics and discuss feedback that we have received from customers since the implementation of the website. Minor adjustments have been made and he has really gone the extra distance to make sure that we were satisfied with the project.

Thank you Erick for your care, hard-work, talent and dedication to our project! I cannot wait to work with you again in the very near future."

Alt logo. Old vs. updated line-card

The last task was to update their line-card which is seen by every potential client. We gave them a design that fits in with their flat aesthetic and can easily be printed without having complicated shading and using tons of ink. We also provided an alternative logo that could be put on shirts or merch.

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What is a branding agency & what's the difference?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
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3. Focus on generating and publishing fast and scheduled posts.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
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5. You're skeptical about traditional marketing because you've been burned in the past.

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We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

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Payments can be broken up in many ways. Here's the most typical we see.
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