EVOLV

Deep Structure

“It needs to be a great mix of familiarity and cutting edge” - Bryan, VP of Business Development

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THE GOAL

The disposable lighter market is a highly competitive place with tons of brands fighting for your two dollars. As more lighter companies are taking Zippo's approach on customizability, the designed lighters began emerging. How can a lighter manufacturer like Bic stand out from the rest?

The Results

We created three posters ads that try to hit a chord with the consumer. The messaging lets you know that a Bic lighter isn't just a lighter, it's your lighter. It's your passions, your interests, and your story all wrapped on a little tank that creates a flame.

THE SOLUTION

Don't sell the lighter. Let's sell self expression.

Marketing Video

We created three posters ads that try to hit a chord with the consumer. The messaging lets you know that a Bic lighter isn't just a lighter, it's your lighter. It's your passions, your interests, and your story all wrapped on a little tank that creates a flame.

Client project

"It needs to be a great mix of familiarity and cutting edge" - Bryan, VP of Business Development

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The Goal.

Deep structure needed a brand that experts in the medical industry could easily trust and feel familiar with. One of the challenges was being able to articulate their solution that's fast and easy to understand.

Our solution.

With our Brand Appreciation Bundle we were able to give them all the brand assets they needed to hit the ground running.

The result.

- Created an a 70+ page brand style guide that will keep their brand consistent and recognizable on all marketing platforms and assets. Included logo and core identity creation.
- Design of essential  marketing material
- Produced a 1:20 marketing video explaining their A.I. Eunice
- Created a 6 page website

Marketing Video

In order to explain what Eunice and the Deep Structure app are capable of we needed to simplify the solution. The result was a 1:20 animated explainer video that introduces Eunice's power to potential prospects. The goal was to keep the video on brand to all its marketing material while keeping it engaging and cutting edge.

brand style guide

The heart and soul of every great brand. We helped Deep structure create a full comprehensive look into their brand. Everything from their history to what color combinations to use on social media are in this guide. This helped us keep everything in the project on brand and looking cohesive. This ensures that no matter who works on the Deep Structure brand, it's always going to have a level of sophistication and standards.

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Website design & development

The Deep Structure website is intended for surgeons to find out how Deep Structure and Eunice can fit into their practice. By integrating the video on to their homepage we are able to capture their attention faster and for longer.

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DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.