Business Branding| Written by Ben Schaefer | 9/24/20
Inclusive design is important and something all business owners should consider when buying/building their workspace, designing products or creating a brand. The reality is that most business owners have a lot on their plate and might not have the budget, time or resources to think about a minority group-set in their total customer base. Moving forward we hope to encourage leaders, owners and entrepreneurs to start every endeavor with a different perspective.
Examples of products designed with a niche group in mind:
Although these products were made for people with disabilities they arguably became some of the best inventions of our time. So the question we have to ask is, how can our companies significantly benefit from designing for disabilities?
For the Business owner
Whenever you start a new project, whatever it may be, always consider your customers' journey. As an owner you don’t have to accommodate for every disability immediately. Find the ones that are most relevant to your business.
For the Designer
There are a handful of little yet substantial steps you can take when designing for a business.
Design thinking is an important part of creating work that is inclusive of everyone.
The five main steps are:
When we are able to be inclusive with our companies, people will notice and talk about it. All the examples above help the disabled and drastically improve the experience for everyone else. Bolder signs, easy unpackaging and better zippers would also be appreciated by those who don't have disabilities. Remember to ask yourself, what types of disabilities would my business come into contact with the most and solve the problem.
Let's get started on your next milestone.I'm ready