Bic Lighters Case Study

A look into poster ads demonstrating the unique lighter skins for Bic lighters. This helped our team practice print ads for various locations.

Client hero image

The Problem

As more lighter companies are taking Zippo's approach on customizability, the designed lighters began emerging. How can a lighter manufacturer like Bic stand out from the rest?

The Results

Don't sell the lighter. Sell self expression.

Full Scope of Deliverables

x3 Poster ads

Client Portfolio piece one

THE SPORT FAN

Here our target was to show sports fans that they can get a lighter that represents their favorite team.

THE ALTERNATIVE

In this poster ad we wanted to show everyone that no matter what you're into, there is definitely a lighter skin for you.

Client Portfolio piece two
Client Portfolio piece three

THE HUNTER

Lighters aren't just for utility, her we show that the right lighter skin can help you represent your favorite hobby.

Client Portfolio piece four
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