Creating a brand, website and logo.
Tik-tok comedian el__zb had just stricken onto something special. Not to long after making his tik-tok account he had gained millions of views from his exaggerated portrayal of life on a cow farm. He wanted a quick way to sell merch and take advantage of his comedy gold.
Create a logo for brand recognition, create an ecommerce website to sell merchandise and design 4 pieces of merch.
We were able to give him a brand that was as eye-catching, exaggerated and funny as the content he made. It started with a content aware logo that helped us pick colors and brand design elements. Then we focused on creating the website while a design team was making Zeke's sketches into merch. To tie it all together we took high quality photos of the farm and merch and launched the site.
We wanted to give zeke a brand that could adapt and evolve with whatever is going on. A good logo should be easily identifiable no matter what scheme it has and this logo nails it. While the traditional logo is a little more classy, zeke has the opportunity to add any characteristic to it.
In under a month we were able to provide Zeke with an up and running website that was capable of selling merchandise and scaling. It took all forms of online payments and shipped worldwide.
We were given two sketches to make into shirts and with the help of illustrator Evan Zack we were able realize zeke's merchandise. Three other designs were created but they were not made by Evolv.
"The fusion of high fashion photography and farming with assless overalls." This was always the question and a tricky one to balance. Fortunately with some clever lighting, fancy color grading and Zeke's ability to look stoic, we were able to capture that "designer dairy farmer" feel.
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