banner illustration on creating email signature

Create an email signature.

Learn the step-by-step guide on how to create your own email signature, which boosts credibility, contact accessibility, and authority as a leading brand.

Written By: 

Erick Leon

Updated: 

August 30, 2021

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Table of Contents

Why?

Benefits

How To

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Our mission is to help companies create their best customer journey. We do this by working with today's business leaders to bridge the gap between branding and business development.

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Why have an interactive email signature?

If a lot of your first interactions are through email you will want something that will stand out and be more professional than just a text signature.Your emails will be taken more seriously when it's respectfully and genuinely represented by your brand.

Benefits of a well designed signature:

  • Easy to contact on all platforms
  • Lead the customer to where you want them instead of them looking you up
  • Credibility
  • Provides authority and context

How to make your own interactive email signature.

Step 1: Go to signaturehound.com

Signaturehound.com first step
  • Create a free account using the email you want the signature associated with.
  • Start a new signature and enter your business's name

Step 2: Choose a template or create your own design

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  • Choose from any of the premade designs or try creating your own layout that's unique to your brand.

Step 3: Enter your business and personal details

  • Add all the necessary info you think anybody will need in order to contact you or your business.
  • Try to add any relevant social media accounts you'd like people to view.
  • Make sure your profile picture meets the upload requirements.

Step 4: Design, cta, and disclaimer.

  • Make sure to match your brand colors and aesthetics.
  • Turn off the "created with signature hound" toggle.
  • The call to action could be used for a recent article you want traffic to or a new product released.
  • The disclaimer is there for legal context. This could be useful in protecting valuable assets.

Step 5: Adding the signature to your email

  • Click on the Install signature button

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  • Click the email provider you use for your business and follow the steps given by signature hound on how to install it.

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Step 6: Test your signature

  • Make sure that everything is working and all the links go where they should.
  • If you have multiple employees we'd recommend having a S.O.P with the details so they can create their own while maintaining brand consistency.

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What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
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2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

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3. Discuss your business history, goals, challenges, and vision.
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5. First meeting and start of project.

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50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
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