Learn why it's essential to have a website built with responsive design in mind.
July 25, 2021
The way we use the internet is changing. More and more, people are viewing websites on their mobile devices like smartphones and tablets. This trend has led to a new approach to website design called responsive web design, which makes it possible for your site to look good no matter what device visitors are using.
With responsive web design, a website is built to be flexible and fluid. This means that the page will adjust to fit different screen sizes and orientations without the user having to zoom or scroll around.
A responsive design website does not force mobile users to pinch and zoom in on a page. Instead, the layout will expand or contract depending on how much space is available for viewing.
Today, some websites are responsive, but there's still more work to be done. Here's everything you need to know about responsive design and how you can start elevating your brand's online experience.
There are a number of tests that can be done to make sure your website is responsive. Here are a few:
An unresponsive website does not adjust itself for mobile and tablet devices. How frustrating is it to visit your website on your mobile device only to find it is still displayed the same way as if you were using a desktop computer?
Because of this, responsive websites are more user-friendly than unresponsive ones. Here are a few telltale signs that your website may need responsive treatment:
It can be really annoying if you're trying to be responsive and your site appears in the search results for a smartphone-related keyword but isn't actually mobile-optimized.
So take the time to check if your website is up to snuff on mobile devices. A quick way to test is using Google's Mobile-Friendly Test from the search console, which now tells you if your site is mobile-friendly.
A responsive website design is important for many reasons, especially if your site targets a younger audience. Here are three reasons why your website needs to be responsive for Gen Z users:
A responsive website is a design that will have the same content and functionality on any device it's viewed on, making it easy for young Gen Zers to find what they're looking for.
For these reasons, responsive website development should be at the top of your list if you want to attract young buyers today. Make sure you optimize your site, so you appeal to this generation and remain a go-to choice for customers in the future.
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