image of hands of two teammates discussing on a workstation

RAISE your advertising impact

So how can you make sure that you raise your advertising impact and have the biggest impact possible? Keep reading to find out!

Written By: 

Updated: 

More Info
Less Info
The R.A.I.S.E. structure of advertising

The R.A.I.S.E Method

In today's world, it seems like you can't go anywhere without being bombarded by advertising. Companies are constantly asking for our attention, whether it's television advertising, a banner ad while you're browsing the internet, or billboard display advertising while driving down the highway. With so many small businesses fighting for that precious space in our minds, it can be hard to make your company's advertising stand out.

Successful advertising is all about getting noticed and making a lasting impression, and the best way to do that is by using the R.A.I.S.E. method. R.AI.S.E. stands for research, analysis, insight, strategy, and execution. It's a good way to find out how to promote your product or service to the right audience. By following these simple steps, you can make sure that you can effectively raise your advertising impact. 

Researching an Advertisment

Research

Before you can create effective advertising, you need to know who you're targeting. How does your particular product or service fit into someone's life? Take some time to research your target market's demographics, interests, and buying habits. The more you know about your target audience, the better you'll be able to speak to their needs and wants.

Some key research topics include the following:

  • Competitors
  • Past Industry Standards
  • Customer Journeys
  • Current Customer Surveys
  • Brand Positioning
  • Age Groups
  • Potential Customers
  • Media Platforms
  • Social Causes
  • Favorite Companies

After all, when trying to figure out how to make your advertising more effective, you need to know who you're targeting and where they spend their time. Good advertising research goes a long way!

Analyzing an Advertisment

Analyze

Now that you've gathered all this information, it's time to start analyzing it. Look for patterns and trends in your target market's behavior and start connecting the dots. Is there a diffrance between how national companies advertise and how local companies advertise? The key is to be objective and look at the data without bias. Try to analyze any areas where your company could improve its advertising campaign.

Some questions you might want to ask yourself during this step include:

  • Who is the most likely to use your product or service?
  • How would someone hear about your business?
  • Where do you meet in your market/industry?
  • What advantages do you possess?
  • How is your business perceived?
gaining insights from an advertisment

Insight

After researching and analyzing your findings, it's time to develop some insights. These "a-ha!" moments will help you create targeted and effective advertising. Insights are unique from business to business, but they all have one thing in common: they offer a new perspective on an existing problem.

Some questions that can help generate insights include:

  • Who is your target market and how can you reach them?
  • What causes and communities align with your business?
  • What emotions are associated with your customer journey?
  • What are the wants, needs, and desires you provide?
  • What's the perceived status of your typical customer?

Your analysis will help you determine the best way to reach your target market. generate leads, and what messaging will resonate with them.

strategizing a Advertisment

Strategy

Now that you have all this information, it's time to start developing a marketing strategy. Here you want to take your insights and turn them into an actionable plan. This is where you'll decide what kind of advertising you want to create and what platforms you want to use. You'll also set some goals and objectives to make sure that you have effective and successful advertising campaigns.

Your marketing strategy should have the following points:

  • The goal of the project
  • The core message you want to communicate
  • Strengths, weaknesses, opportunities, and threats
  • Format and platforms to focus on
  • Target market demographics and psychographics

By knowing these key points, you can start to develop a plan for your advertising campaign.

Executing a Advertisment

Execute

The final step is to put your plan into action. Start creating and running your advertising, and keep track of its effectiveness. Make changes as needed, and continue to test and refine your approach until you find a strategy that works best for your business.

As long as you stay true to your brand image and keep your target audience in mind, you'll be able to create effective and impactful advertising. Here are a few things to remember as you execute your advertising strategy:

  • A clear call to action (CTA)
  • A clear and easy-to-read logo
  • Supportive brand elements
  • Be conscious of your tone
  • Be genuine

Bonus Tips

measuring a Advertisment

Measure

You've created an advertising campaign that you're confident will raise your brand's profile and boost sales. But how will you know if it's successful? That's where having milestones and performance indicators in place is key. By setting measurable goals, you'll be able to track whether your campaign is meeting its marketing objectives.

Some common things to measure include:

  • Website traffic from ad
  • Web page retention and bounce rate
  • Impressions vs. engagement
  • The success rate of call to action
  • A/B testing
  • Click-throughs
  • Sales or conversions
  • Social media engagement

Regularly measuring your progress can make adjustments to your strategy as needed. This will help you ensure that your advertising is as effective as possible.

Adapting a Advertisment

Adapt

It's important to stay flexible and be willing to adapt your advertising as your business grows and changes. As your target market evolves, so should your strategy. Keep track of any new insights you gain, and make sure that your campaigns are always relevant and up-to-date. When you differentiate and measure your advertising, you'll be able to make the necessary changes to stay ahead of the competition.

For example, if you find that your target market is moving away from traditional forms of advertising, you'll need to adjust your strategy accordingly. You may need to invest in digital marketing or create more interactive and engaging ads.

Running even a small campaign can teach you a lot about your sales funnel and give you key information about your business. Whatever the case, make sure that you're always adapting to the needs of your business and your existing customers.

business owners conduct sales force meeting

It's Time To Plan Your Advertising Campaigns For Success

Advertising can be a tough pill to swallow—but it doesn’t have to be. There are lots of ways to raise your advertising impact, so there's no excuse not to start today! Whatever route you choose, put some thought into it and be strategic about how you spend your advertising budget.

By following these simple tips, you can make sure that your advertising dollars are well spent and have the maximum impact possible. A little effort can go a long way in making sure your business gets noticed. So get out there and start getting actual results!

image of hands of two teammates discussing on a workstation

About the Author

Linkedin Image

More topics about branding

Sign up for a free brand analysis

Let's take 30 minutes to discuss your lead nurturing process, website and any complementary branding assets. At the end of the call you can expect to understand what steps you need to take in order to improve your customer experience.

We will get back to you shortly! Follow our Instagram for even more tips!
Oops! Something went wrong while submitting the form.

DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.