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Free Tools for Small Businesses

Save time, money, and resources for your business research, SEO, corporate documents, and assets with trusted Tools like Hubspot, Google Docs, Canva, and more.

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Small business owners have much to gain and save when using online business tools. You will find that you have more time, save more resources, and have your business processes operate more efficiently when you take advantage of these free business tools. Give yourself, your sales teams, and your marketing teams a break. Change how your small business runs by using these free online business tools to make tasks a lot easier to finish!

Here at Evolv, we use these 7 tools in particular. Whether you're managing a team, keeping track of prospects, strengthening your brand, or analyzing your business statistics, there are free tools meant for these purposes. All these have a huge impact on the future of small businesses. Check out our lineup of tools that we use and continue to use as well as other free tools that may be the right fit for your business.

7 Tools For Success


ClickUp is a project management application best for team collaboration. It allows you to organize tasks, track projects, and engage with customers or colleagues by sharing tasks, calendars, documents, spreadsheets, deadlines, and mind maps, among other things.

Google Analytics

Google Analytics is one of Google's advanced features. It is a marketing tool that lets you gather, filter and analyze data to better understand how people engage with your website. This program keeps track of practically all of the activities on your website and gives you advice on how to make them more effective.

Google My Business

Google My Business (GMB) allows you to add information about your local companies, manage interactive components like reviews and queries, and post a variety of content including photographs, blogs, and videos.


Hotjar is a platform that uses features like heatmaps, analytics, and surveys to help you improve your conversion rate. These tools allow you to get information about the customer interactions made with your website. It is a platform that is extremely valuable for customer relationship management.


HubSpot is a sales platform for inbound marketing that helps you to create landing pages, blogs, and email sequences, and monitor lead interactions. Keep track of user behavior and make notes on consumers while reviewing campaign success.

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Keyword Sheeter

Keyword Sheeter is a tool that aids in the discovery of keywords that people are searching for on Google or other search engines. This is critical for getting your S.E.O. plan off the ground.

Signature Hound

Signature Hound makes it easy for your team to design, maintain, and distribute professional-looking email signatures. The program has tried-and-true pre-formatted templates that users may use to market their company with a practical design.

More Free Tools for Small Businesses

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Google Workspace

When it comes to free collaboration tools, file sharing, and advanced analytics, Google is one of the first companies that comes to mind. We've already mentioned two of these tools earlier, so here are two more from the internet giant that helps make online collaboration seamless.

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Google Docs

Google Docs, Sheets, and Slides are the best tools for working on documents, tabulated reports, and presentations. With the help of these three, you can avoid having to rely on email communication to make revisions to your files. Also, You and your team can work on the same file simultaneously and communicate within the platform, too! This is perfect for workplaces that implement hybrid and remote teams.

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Google Drive

All the documents, sheets, and presentations that you make are stored on Drive. From there, you can manage all your files with a cap of 15 GB per free account. Drive is highly convenient for sharing and transferring files, even when you are on the go.  Much like the other apps under the Google Workspace umbrella, Drive is available on mobile devices as well.

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Asana is the best tool for you and your team in staying on top of deadlines and successfully managing work. It is a kind of project management software that allows you to keep track of each other's work, check if you're doing things on time, and prioritize which tasks need to be completed first. Asana is also used by design, marketing, and other business teams to plan their weekly workflow.

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Graphic design work may seem like a daunting task. Hiring an entire team of professional designers to do the work for you could end up being quite costly. The best solution to this situation is Canva. Canva has design templates absolutely everything you need: banners for your social media accounts, graphics for social media content, posters and flyers that are helpful for reaching potential customers, and even documents for professional use. The platform is quite easy to use, even if you're not a graphic designer. You'll get the hang of it in no time!

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When it comes to automation, IFTTT is one of the best in the business. Instead of using your time waiting for customer responses or rushing to reply to their messages, you can use IFTTT to create an automated process for your messaging apps. IFTTT, which means "If This, Then That," is an automation system capable of integrating various apps and services. You can use IFTTT say, for example, to send screenshots from your phone into Drive.

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Keeping your sales organized is what Point-of-Sale tools are for. Loyverse is one such free tool. Deskless businesses, in particular, can greatly benefit from using Loyverse. Its most notable features are analytics and inventory management, multiple payment options for your customers such as credit card payment and online payments, and you can even use it to create a loyalty program for your small business.

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Email tracking is yet another time-consuming task. Having to send several emails to various email addresses is that, and it can be pretty annoying, too. MixMax is the browser plugin that will save you from this. It allows you to keep track of communication, send emails on time, and employ sequences and reminders. Perhaps the only downside to this is the fact that the free version has a monthly limit of 100 monitored emails and 10 scheduled emails, so the paid version may work better for you especially when you expand your operations.

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The US Small Business Administration is one of the finest free resources for small business owners. Their website offers a wide range of information on how to write a business plan, how to finance your company, entrepreneur insights, ideas, and much more. SBA is a wonderful source of knowing whether you're just starting out or have been in business for a long time.

Changing the way your small business operates might be the key to your success. With the help of these tools, you can maximize profitability, enhance workplace process efficiency, and save the most valuable of all resources: time and money. Take advantage of these tools to hasten your small business' achievement of its goals!

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DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.