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How Much Does Branding Cost for Small Businesses?

We'll talk about the different elements that make up the branding pricing, from the design stuff to how you get the word out. 

Written By: 

Carl Undag


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Your brand is the personality of your business. It's what sets you apart from the rest. Imagine your business as a person entering a crowded room – a well-defined brand ensures you're not just another face in the crowd. It's not just about a catchy logo or stylish business cards; it's about creating a lasting impression that keeps customers coming back.

Building a brand is probably one of the advice you usually get when you start a company. It can be a bit pricey, especially if you don't have a plan, especially since branding is more than just creating your catchy logo or stylish business card. But, it's always a worthwhile investment, especially for small businesses and startups. When done right, your branding efforts can be the secret sauce that propels your business to new heights.

We'll talk about the different elements that make up the branding pricing, from the design stuff to how you get the word out. 

How Important is it to Invest in Branding?

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Best First Impressions

You know that feeling when you meet someone, and their vibe just clicks? The same goes for businesses. Your brand is often the first handshake between you and your customers.

A well-crafted brand isn't just about a snazzy logo; it's about making a memorable first impression that lingers in the minds of your audience. Think of it as your business's charming smile – it goes a long way.

illustration for trust and credibility of a brand

Trust and Credibility

Trust is the magic glue that holds customer relationships together. A solid brand is like a trustworthy friend; it communicates consistency and reliability.

When customers see a brand that's put together thoughtfully, it's like a reassuring nod that says, "Hey, we mean business, and you can count on us." Trust and credibility? Consider them your business's power couple.

illustration of a competitive brand

Sets You Apart from the Rest

Picture this: you're in a bustling marketplace, and every business is vying for attention. Without a distinct brand, it's like being a small fish in a big pond.

A well-defined brand is your neon sign in that sea of sameness, guiding customers straight to you. It's the difference between blending in and standing out, and we all know which one works better for business.

Encourages Customer Loyalty

Ever wondered why you keep going back to that favorite restaurant or choosing a particular brand of sneakers? It's not just about the product; it's the entire experience – and that's what a robust brand delivers.

A strong brand creates an emotional connection with customers. It's the reason they become your business's cheerleaders, sticking around and bringing their friends along for the ride.

Facilitates Marketing Efforts

Marketing can feel like navigating a maze, especially for small businesses. But with a solid brand foundation, it's like having a GPS guiding you through the chaos.

From social media to traditional advertising, a well-defined brand provides a consistent message. It's like handing your audience a map of your business, making your marketing efforts more effective and impactful.

How Much Does Your Brand Needs?

The following are some of the direct factors of how much should building a brand cost:

Brand Strategy

Think of branding strategy as the master plan for your business's journey. involves brand research to understand your audience, define your unique value, building the brand guidelines, and plot a course for your brand's future.

Usually, the brand strategy cost must cover the brand researcher's salary, brand agency fees, or the fees for their tools like website analytics and SEO tools.

Depending on the complexity, resources, scope, and expertise, you're looking at anywhere from $1,500 to $5,000 for a comprehensive brand strategy consultation.

Brand Identity

The brand identity encompasses your logo, color palette, and visual elements that make your brand recognizable.

Outsourcing a professional logo design could set you back between $500 and $5,000. If you're aiming for a full brand identity package, including business cards and stationery, your brand identity cost might be around $2,000 to $10,000 or more.

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Brand Communication

Brand communication covers everything from your website design to your social media presence, such as managing your website traffic, site content, and social media channels to make sure that they are consistent and visible to your target audience. 

A sleek website might cost you anywhere from $2,000 to $10,000, while brand messaging and social media management services can range from $500 to $2,500 per month.

Rebranding or Refreshing

Brands need to do a brand refresh to stay relevant, want to touch something up, and stay ahead of the competition. Or if your company went through an overhaul, changed business goals, new leadership, or wanted to try out something new, you might need a new rebrand.

Should your brand need a facelift or a full-blown makeover, be prepared for varying costs. A simple refresh might cost between $5,000 and $20,000, while a comprehensive rebranding effort can go beyond $50,000, depending on the scale and complexity.

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Brand Monitoring and Evaluation

Building a brand isn't something you set and let it do its thing. Monitoring and evaluating your brand's performance will be a recurring expense that you should expect should you wish to grow.

Brand analysis, like checking for audience feedback, market research, and website performance, could range from $100 to $1,000 per month, depending on the tools, salary, and fees of your branding team and the depth of analysis and reporting required.

Inhouse vs. Freelancer vs. Agency

When it comes to branding costs, the team responsible for building the brand is a significant factor to consider. We'll compare three options: an in-house team, a freelancer, or a seasoned branding agency, and help you decide which is right for you.

illustration of an in house branding  department

1. In-house Team

Imagine an in-house team as your very own brand caretakers, exclusively dedicated to nurturing and sculpting the essence of your brand. They're not just colleagues; they're an integral part of your company culture, fostering a natural synergy and encouraging spontaneous collaboration.

Yet, the commitment of an in-house team, while undeniably devoted, doesn't come without its financial considerations. Salaries, benefits, and operational costs are like the ticket to this exclusive brand guardianship club.

It's an investment that can significantly impact overall expenditure, especially for businesses mindful of finite financial resources. It's a bit like having your dream team – just with a price tag attached.

illustration of a freelancer working on a brand

2. Freelancer

When you bring a freelancer into the mix, you're tapping into a unique level of flexibility. It's like having the ability to snag specialized skills precisely when you need them for a specific project. This can be a savvy move, especially for one-time, standalone projects.

However, it's not all sunshine and rainbows. The freelance journey comes with its own set of considerations. Their availability might be a bit like catching a shooting star – somewhat unpredictable.

Juggling multiple projects simultaneously could mean longer timelines, posing a challenge for businesses with continuous, ongoing branding needs. It's a bit of a balancing act, weighing the perks of agility against the potential hiccups in timelines.

illustration for a branding agency

3. Agency

A branding agency is like a powerhouse of diverse talents working together seamlessly. It's not just about individual skills; it's about bringing a holistic approach that weaves together strategy, design, and execution into a cohesive whole.

With a robust portfolio, branding agencies showcase their prowess through a track record of success. Drawing from collective experience across various industries, they're armed with insights and expertise to tackle even the most nuanced challenges.

What makes agencies stand out is their collaborative vibe, which translates into operational efficiency that speeds up branding project timelines. This becomes a real game-changer, especially when time is of the essence in your branding journey.

But here's the real magic – agencies go beyond just pretty designs. They offer a complete package, from developing a solid strategy and crafting a compelling visual identity to implementing it across multiple channels. It's a one-stop shop for a seamless and integrated branding solution.

And when your business evolves, agencies have the unique ability to grow with you. They're adaptable and scalable, ensuring that your brand strategy isn't just a static plan but can organically evolve in sync with your business's changing needs. It's like having a strategic partner that grows with you on this exciting brand-building adventure.

Final Thoughts

We get it – as a small business, you're budget-conscious, and the immediate results of your branding process might not always be crystal clear. However, here's the undeniable truth: whether you actively build your brand or not, your company will inevitably develop a brand identity. And the brand you didn't consciously create and maintain can have some unintended consequences on your reputation.

So, take a moment to weigh your options carefully. Have a chat with your team about what branding services aligns best with your brand. 

But if you're looking to unlock your brand's full potential, let us know how Evolve can help you! Our team consists of seasoned experts with a wealth of experience in branding and marketing across diverse industries.

Need a standout web portal, a unique brand identity, or a content strategy that puts you in the spotlight? We've got you covered! And if you're still pondering how much branding should cost your business, our branding package start at $685/mo.

Reach out, and let's elevate your brand with the touch of experts.

For more insights into the ever-evolving world of branding and marketing, check out our guide. Stay informed and ride the wave of the latest trends in the industry. We're here not just to meet but to exceed your branding expectations!

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About the Author

Carl Undag

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Evolv's dedicated copywriter, blending storytelling prowess with business acumen for impactful results.

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DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.