Written By: 

Erick Leon


August 30, 2021

Let's Learn About context-Aware logos

A context-aware logo opens up so much potential when trying to shape a brand. Learn about some of the possibilities!

Let's begin with the traditional logo

A well-designed logo is an easy way to convey your goods or services to potential customers. In moments people can make assumptions or decisions about whether or not they want to interact with your business. This can be good or bad depending on your business plan but one thing's for sure, this isn't your only option anymore.

The beauty of a context aware logo

A context-aware logo is an emerging and vibrant contemporary symbol having the ability to adapt and reposition to its marketing strategy. It does this both physically and digitally. A context-aware logo is a combination of text, clipart, images, shapes, color, and now a voice, which can change the topic whenever you choose.

The prime advantages of a context-aware logo
  • A context aware logo gives you the option to communicate your company's values & support.
  • A context-aware logo enables a business to stay relevant by adapting to the times.
  • A context-aware logo should never lose brand identity regardless of its context.
  • A context-aware logo should follow all the rules and design essentials of a traditional logo.
  • A context-Aware logo gives opportunities for user generated content.
Example 1: Museum of art and design, New York
Museum of art and design
Example 2: Hillary campaign logo
Montage by Quartz

A context-aware logo makes a business stand out from millions and enables marketers to build an emotional relationship with their targeted audience. Be in control of your image, and be in control of your narrative with a context-aware logo.


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Frequently Asked Questions

Are we right for your business?

Our clients typically already have a solid local market penetration and now either, want to become a premium company and start charging more, or, need a reputable online presence in order to start expanding their business opportunities. They are executives & owners that value their company's reputation, image, and customers. They typically understand the budget that goes with quality and comfort.

What's it like working with us?

We are a creative agency that helps our clients create superior brands. That means you get to experience what our definition of superior means. We always wear suits because the best clients deserve the best agency. We don't just represent ourselves. We represent our work, our clients, and potentially you.

How do we measure your success and growth?

You meet with your account manager once a week, either digitally or physically, and we discuss all your key performance indicators (KPI). Depending on your business this could be reservations, estimate requests, social media traffic or website session duration.

How does payment work?

After we have agreed on a budget:
50% Due up front in order to start the project.
25% Due at our 75% point. Usually done at our second (2nd) meeting.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.

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