infographic explaining a context aware logo

What is a context-aware logo?

A context-aware logo opens up so much potential when trying to shape a brand. Learn about some of the possibilities!

Written By: 

Erick Leon

Updated: 

August 30, 2021

More Info
Less Info

TABLE OF CONTENTS

  1. Let's begin with the traditional logo
  2. The beauty of a context aware logo

Sharing is caring

Popular Guides

R.A.I.S.E. your advertising impact
The 7 most common file formats
What is a Brand Style Guide?
What is a creative?
Make your own lighter skins

About us

Our mission is to help companies create their best customer journey. We do this by working with today's business leaders to bridge the gap between branding and business development.

Evolv Branding Advertising & Marketing Logo

What is a context-aware logo?

Let's begin with the traditional logo

A well-designed logo is an easy way to convey your goods or services to potential customers. In moments people can make assumptions or decisions about whether or not they want to interact with your business. This can be good or bad depending on your business plan but one thing's for sure, this isn't your only option anymore.

The beauty of a context aware logo

A context-aware logo is an emerging and vibrant contemporary symbol having the ability to adapt and reposition to its marketing strategy. It does this both physically and digitally. A context-aware logo is a combination of text, clipart, images, shapes, color, and now a voice, which can change the topic whenever you choose.

The prime advantages of a context-aware logo
  • A context aware logo gives you the option to communicate your company's values & support.
  • A context-aware logo enables a business to stay relevant by adapting to the times.
  • A context-aware logo should never lose brand identity regardless of its context.
  • A context-aware logo should follow all the rules and design essentials of a traditional logo.
  • A context-Aware logo gives opportunities for user generated content.
Example 1: Museum of art and design, New York
Museum of art and design
Example 2: Hillary campaign logo
Montage by Quartz

A context-aware logo makes a business stand out from millions and enables marketers to build an emotional relationship with their targeted audience. Be in control of your brand, and be in control of your narrative with a context-aware logo.

‍

More topics about branding

Sign up for a free brand analysis

Let's take 30 minutes to discuss your lead nurturing process, website and any complementary branding assets. At the end of the call you can expect to understand what steps you need to take in order to improve your customer experience.

We will get back to you shortly! Follow our Instagram for even more tips!
Oops! Something went wrong while submitting the form.

DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.